Discover How To Win C-Suite Clients Without Selling

Superstar Thinking

(one minute read)

I’ve just finished reading The Dip by Seth Godin (it’s worth a read, only 80 pages)

In one section he talks about Superstar Thinking, and I quote:

“Superstars get what they want because they have unique skills. Superstars command far more than their fair share of income, respect, and opportunity because there are very few other choices for a customer or an employer seeking the extraordinary.

A superstar real estate agent gets five or ten times the number of listings as an ordinary one. A superstar lawyer has all the work she can handle, regardless of her speciality. A superstar musician commands 1000 times the income per performance as an ordinary musician. A superstar is the best in the world at what she does.”

My question to you: Are you a superstar leader? The very best in the world at what you do.

And if you can’t confidently shout out YES, then perhaps think through what might help you become the very best in the world at what do.

For example:

  • Do you operate in a narrow deep niche or are you a jack of all trades?
  • How can you constantly create irrefutable value for your clients and as a result become a pulsating presence on the radar screen of all your ideal decision-makers?
  • What can you do to constantly strive to strategically out-think your competition?
  • What mindset do you need to be the very best in the world, regardless of any knock backs you might receive?
  • Do you focus on the short term instead of the long term?
  • How can you be more tenacious and resist the natural urge to quit when the going gets tough?
  • What can you do to become a true trusted advisor for all your clients, their secret advantage?

Answering these questions is your first step.  Take action.  Do one thing every day that will help you become the very best in the world at what you do.