Helping B2B providers of high value products and services do 3 things:

1. Generate conversations with C-suite decision makers without selling
2. Become distinctive in a crowded market
3. Be known as a value creator

Join the virtual global Ascend Program

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How Successful B2B Firms

Engage C-Suite Executives

 Without Selling

The Ascend Program's philosophy is simple

Competition Irrelevant

Value Creator

Meetings On-Demand

By implementing The Ascend Program you will: 

1. Become distinctive as a result of your powerful positioning, market intimacy and  aligned strategy. 

2. Be known as the value creator in your marketplace through you incontestable value, unique I.P.  and your irresistible offer.

3. Be able to engage your ideal C-suite decision makers without selling as a result of your compelling messaging, choreographed outreach, and peer-to-peer enrolment.

Our material is based on researched proprietary strategies and tools.

The program is for those ambitious B2B firms worldwide who want to secure remarkable results for your clients, make a step change in revenue and grow business through long-term C-suite relationships.

The Ascend Program

The Ascend Program

is for those wanting to implement a system to build reputational power and generate meetings with ideal decision-makers without selling.

The Trusted Advisor Elite

The Trusted Advisor Elite

a community for those wanting to scale their business become the Trusted Advisor to ideal decision-makers of multiple firms.  

The Trusted Advisor Project helps ambitious B2B firms providing high-value products or services engage C-suite executives on-demand and without selling. Our system was developed during a 20-year career developing relationships at the most senior levels in some of the world’s most successful firms and from the process developed after being published by Harvard Business Review and INSEAD Knowledge.

Testimonials like these result from following
The Ascend Program


Steve Carter

Roger’s advice and support was a great asset to me. His combination of practical common sense, business know-how and thoughtful insight, was both refreshing and at times, challenging. I would highly recommend him.

Steve Carter , Chief Executive, Hawk-Eye Innovations

Ian Morrice

I have engaged Roger on a number of occasions. The results of his work are excellent. He is also a very insightful guy with lots of original ideas and techniques.

Ian Morrice , Chair, Board Advisor & Chief Executive

Henny Braund

Roger's advice has been insightful and invaluable. He has helped me think out of the box and find solutions. I would definitely recommend him.

Henny Braund , Chief Executive, Anthony Nolan

Charlie Johnston

I have had the privilege of working with Roger both in IBM and here in Cisco. I have seen Roger have fantastic results in his interventions. I highly recommend him.

Charlie Johnston , SVP, Cisco

The Ascend Program's system
was instrumental in securing assignments with firms like:

The Trusted Advisor Project Blog